There are many advantages to optimizing your mobile local listings on Google and Apple maps. With just a little bit of effort, your business could be the very first position just below the paid search ads, and just above the organic search results. Google and Apple Maps are one in the top 25 mobile apps used by visitors 18 years and older. This information, maps, location and directional, is primarily accessed on mobile devices.
Even though this is true, it’s extremely rare to hear of someone optimizing his or her SEO for maps on mobile devices. With just minimal effort in keeping their SEO information up-to-date and optimized, the results of this effort will result in your business blossoming.
Surprisingly enough, applications on mobile phones such as Siri are used more often for searching for local gas stations, grocery stores and restaurants. It’s not uncommon to optimize SEO for iOS (iPhone devices) only, as Siri is more common than the Android or Windows Siri-like applications.
Not only is it important to make sure that your mobile site is SEO efficient, but “one-size does not fit all”, says Greg Stewart of Search Engine Watch. You need to make sure your business has an optimized, responsive mobile design, and your “desktop version” is not going to cut it.
Google has previously said that more Google searches take place on mobile devices than on traditional desktop computers. If you are not spending at least 50% of your SEO efforts on mobile optimization, now is the time to start.