July 14th, 2016
One of the most important things to consider with any online marketing campaign is how you can engage your target customer base. A well ranked website with frequently updated, fresh, and interesting content that viewers find interesting will quickly convert clicks into clients. Blogging is one of the best ways to achieve that result while simultaneously improving your SEO, enhancing your reputation as an expert and authority on the areas your practice, and generating good will towards your brand. But, legal blogging can be time consuming, and any time you are not generating billable work is lost profits down the drain. That is why finding a trusted legal blogging service provider is so critical.
Blogging Creates Relevance
While a website that simply tells potential clients about which services are offered is enough to serve as an “online brochure,” a website full of rich and relevant content is much more appealing and useful. Every blog article becomes a part of your website and is indexed by search engines. Indeed, the more often you write, the more often the content is indexed by the search engines, and the higher they will rank your site and your articles. That means that simply by having recent articles about issues affecting your area of practice, you will attract clicks from people searching for those very topics. But, that also means constantly updating your content. After all, one is much less likely to read a relevant article that was published several years ago over one that was recently published.
Unfortunately, there are a lot of bad writers out there, and attorneys are often among them. Visit a competitor’s website and you might find outdated articles that use a large amount of legal jargon or are written for legal scholars, not the general public. You might find grammatical or typographical errors, boring topics, or repetitive content. You might also find bland, generic information that is not all that relevant or may even be misleadingly off topic from the title of the article. These practices will not only fail to generate traffic, engage readers, and convert potential clients, but also may harm a website’s search engine rankings, as Google has increasingly begun to penalize sites for misleading or overly generic information.
Legal Blogs Create Business
Google and other search engines rank law firm website content as the single most important factor when returning search results. As a result, it is not surprising that the top ranking law firm websites also tend to have the best written, most relevant, content-rich, and most frequently updated legal blogs. And, those rankings mean more impressions and more business for those firms. Moreover, clients often have a vague idea that they may have a legal issue, but are not aware of what it is or how to handle it. That is why We/Do/Seo’s legal blogging service creates informative content related to real legal issues that is both optimized for search engines and easily read by, and interesting to, your potential clients. This allows you to attract new clients and inform existing ones about possible legal issues they may have. It also enhances your reputation and credibility by creating a broad pool of knowledge that shows you are truly a leader in your field. Again, this is important for SEO in that it encourages social sharing, establishing subject matter expertise and authority in the eyes of search engines and visitors alike. Moreover, visitors to your site will already have a greater sense of good will toward your practice because you have just provided them with something relevant and valuable free of charge.
Articles by We/Do/Seo will enhance your website by:
- Addressing interesting and relevant topics to your field of practice
- Identifying stories and news events relevant to your field of practice
- Ensuring all content is viewed as original and unique by search engines
- Using keywords and other SEO techniques to maximize your ranking on search engines while remaining natural sounding and easy to read
- Complying with state bar advertising and ethics rules
- Providing useful information that is easy to understand and addresses actual questions or concerns your prospective clients might have
- Demonstrating your knowledge and expertise on the subject matter
- Compelling action from your site visitors
- Publishing and sharing articles simultaneously to social media (i.e., tweeting recent posts)
Why a Do-It-Yourself Blog Often Fails
If you already have done some blogging, but you are not seeing any results, there are some common reasons why that might be. Some of the most typical include:
- Spelling, grammar, and usage errors
- Focus on keywords rather than content
- Too superficial or too many “hard-sell” eforts
- Articles are boring to readers
- Articles are too scholarly for the average site visitor
- No search engine optimization weaved into the articles
- Duplicate content/plagiarism
We/Do/Seo Makes Legal Blogging a Snap
Legal blogging sounds like a great idea, but you may already be realizing just how time consuming writing all of these articles can become and how fine an art search engine optimized blogging can be. You need to have time to service your clients and generate billable work, not just write blog content and learn about SEO. You also want to avoid hiring an amateur whose work is likely to be filled with grammatical and typographical errors, who has no knowledge of the law, or who has no experience with SEO. That is why our legal blogging service is such a great value.
Our writers are experienced legal writers, some are current or former attorneys with years of experience to draw from in preparing your articles.You can control the content we produce for you, whether you want to provide detailed outlines, general topics you would like discussed, or simply want to turn our professionals loose to write a steady stream of content tailored to your practice area and geographical location, we have an option that is right for you. We have taken all of the guess work out of the process, so there really is no reason not to get started immediately. Contact us today using the contact form on the right, or call our toll free number — 888-317-3688 — to set up a free initial consultation.