In case you didn’t already know it, Google recently made some very important changes. Those changes include: new title lengths and new description lengths for SEO in its search results. What these changes mean is that they can potentially impact existing legal websites, which includes yours.
One of the quickest and easiest ways for potential clients to find you is through the search engines. This requires search engine optimization (SEO) skills. Search engines like Google often times change their requirements in order to rank high in their search engine, which means that your legal office has to stay in tune to these changes, or hire experts to do it for you. As a matter of fact, Google recently made some very important changes. Those changes include: new title lengths and new description lengths for SEO in its search results.
Your Titles Can Now be a Lot Longer
Google’s changes mean that the search engine giant has new regulations in terms of the length of characters that’s allowed in titles. The new length is 70 characters before Google will cut off the title with ellipses (….). This is great news because now it gives you 10-15 more characters, which gives your legal office the ability to say more in your title description.
Google Is Now Giving You More Space to Be More Creative in Your Descriptions
Google has also increased the length of descriptions that can be used. This increase gives you an additional 16-20 characters, which means that your legal office will now have 100 characters in length per line.
This is great news, but it is also equally important that we point out that Google is still truncated (cutting off) descriptions for many search results, meaning that the overall description is displaying between 150-160 characters.
As you can see, Google makes changes often. Just to give your legal office a wider perspective on how often Google makes significant changes, we’ll remind you that not long ago Google came out with its Hummingbird update, which had legal offices and virtually every other kind of business scrambling to get in compliance in order to remain high in Google’s search results. Before that update, Google came out with its Penguin update, which required many changes. The point is that there is a clear pattern here: SEO is always changing, and in order to ensure that you and your legal office is always on top of the game when it comes to SEO, the best thing to do is let experts handle it for you. If this is what you need, please feel free to give us a call at: (888) 317-3688, or send us an email at: [email protected] for a free analysis.