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What Google’s Title & Description Length Changes Could Mean for your Legal Website

In case you didn’t already know it, Google recently made some very important changes. Those changes include: new title lengths and new description lengths for SEO in its search results. What these changes mean is that they can potentially impact … Read more


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Google Display Ads Going Mobile

Ever since the launch of the iPhone, tablet, and even the watch, the way in which your potential legal clients interact with the search engines such as Google, Yahoo, and Bing, has changed significantly. It’s a known fact that when … Read more


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Structured Markup To Play Role in Google Ranking Algorithms

With the goal of improving search results and the user experience, Google is now suggesting that structured data may be included ranking algorithms, despite previously claiming they wouldn’t be. Recently, John Mueller, Google Webmaster Trends Analyst, said in a Google+ … Read more


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Why Your Website May Rank Differently in Google, Bing, and Yahoo

Law firms who are competing for better rankings in search engine results pages (SERPs) may find that achieving the same rankings across Google, Bing and Yahoo! is difficult at best. This is because the different engines use different algorithms, though … Read more


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Optimizing for Google and Apple Maps

There are many advantages to optimizing your mobile local listings on Google and Apple maps. With just a little bit of effort, your business could be the very first position just below the paid search ads, and just above the … Read more


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When To Start SEO for Your Website

When should you start SEO for your website? Regardless if you’re rebranding or redesigning your old site or launching a brand new website, the time is now. Before you even start a new website, start SEO!   First Steps SEO … Read more


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Optimize Your PPC Account with Mobile Friendly Tags

We’ve all been there: using mobile search to find some quick information only to get websites that you can’t read without zooming or scrolling, or ones that get hung up using non-mobile technologies like Flash. These types of sites are … Read more


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Why Isn’t Google Indexing My Legal Site?

There are various reasons why you may experience problems getting indexed by Google. It doesn’t matter if you have a newly published website or if you site has been online for a while, issues with Google indexing your site can … Read more


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AdWords Call Tracking

Tracking customer call conversion rates can be difficult. Potential clients may call your business after looking through your website, or they may be motivated to reach out because of a search ad. These calls, as well as the motivation behind them, … Read more


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Google Pigeon – Is Your Firm’s Site Flying Away?

By now, you’ve probably heard about Pigeon, Google’s most recent update that has rocked local search results. While many law firms are still worrying about the loss of authorship images, others are wondering how Pigeon will affect their practices. However, … Read more